If you’re half-hearted about something, just don’t do it. As cliché as it might sound, you really do need to love what you do.
Okay, maybe not everyone needs to love their work, but I do. Working for yourself is too hard, too ambiguous and too unpredictable if you don’t love it!
If you’re part of an entrepreneurial endeavour that you don’t care about, just stop. It won’t work. In my experience, to build a great product you need to care deeply about what you are doing and the folks who use it!
If you don’t care you’ll take short cuts.
If you don’t care you’ll be motivated by money, not people.
Your potential customers will know!
I’m lucky enough to talk to small business owners and entrepreneurs all the time. I get to hear their stories, triumphs and frustrations.
There are a lot of reasons that I love my work, but a core part of what makes my job special is the customers I get to serve. I love the hard-working people, the community and the deeply personal nature of small business.
Entrepreneurs are driven by so much more than money! Successful small business owners are driven by their passion to create something meaningful, both for themselves and for their clients.
They are the innovators, the creators, the builders, the makers!
Sure, revenue and profits enable growth and security, but more often than not, money isn’t the top priority.
They want freedom with their time, freedom with their choices and freedom with their work. The top priorities for most small business owners are creating something valuable, designing a flexible lifestyle that makes room for family, and living by their own rules.
Building A Business Is Hard
It’s taxing financially, mentally, emotionally, physically and socially. There are so many unknowns and time is scarce.
I don’t believe there’s such a thing as work-life balance. You just make choices. As a small business owner it is hard to ever to stop working, pondering, considering your next move. Entrepreneurs are defined by their choices, the consequences and the stories they can tell as a result.
Small Business Stories Inspire.
It’s impressive and heart-warming that small teams doing something they love can hit the big time.
Entrepreneurs are driven by many goals, but if there is one thing they share it is the importance of inspiration: to go it alone, to launch a business and to bring their vision to life… and also the inspiration that their vision can bring to others.
I Enjoy Being A Small Business Customer.
I always try to shop small. Why? Because the best small businesses focus on quality and customers. In fact, 60% of small business owners love customer service (compared to other daily activities) probably because they know how important it is to keep customers happy. If you want to be looked after – go small and local!
These companies are crazy and cool
After years of serving small business, I sometimes think I’ve seen it all. And, quite regularly, I’m proven wrong. One of the reasons I love small business is because they are so unique. I just can’t believe the businesses some entrepreneurs create! It’s amazing.
Take ‘A Girl Called Jack‘. Jack Monroe offers a voice for the millions of people in Britain affected by the recession. The 25 year old has transformed herself from a single mum on benefits who kept a roof over her toddlers head by skipping meals to an online and media sensation. Her blog documents her efforts to feed herself and her child on £10 a week which is all she had left after rent and bills. She posted recipes for delicious, nutritious meals within the strict budget in an effort to help other people in similar situations. It now attracts around 1 million readers every week. Amazing indeed!
“Please don’t call me a blogger!” Jack Monroe implores me halfway through our conversation. Fair enough – she may be known by many for her blog, A Girl Called Jack, but since its launch in February 2012 she has gone on to be an author of two books, journalist, campaigner, chef and award-winner, as well as being a mother.
Part Of The Community
What would your village/ town/ city be without the local restaurants, pubs, post offices and coffee shops? They give us a sense of local pride. They become part of our identity, our habits, our tastes and traditions.
Small businesses make up 99% of the 5.2m businesses in the UK, yet rarely receive the public’s attention or praise. Not only do they deliver jobs, growth and prosperity for millions of people across the UK, they have also played a fundamental role in driving our economy out of the recession.
Small Businesses Do Good While Doing Well
Not only are small businesses creating new jobs and driving economic growth in this country, they also give back to their communities.
When Lucille Ball made her famous quote ‘If you want something done, ask a busy person to do it she obviously had the micro-business owner in mind. . The more things you do, the more you can do’ They are already a ‘Jack of all trades’ in their business, are used to multitasking to ensure their business is running as it should be and they understand the need to deliver a quality product or service to their client because if they do not there will be no business to run; micro-business owners are the perfect type of person to get involved with supporting charities, community projects and social enterprises and they very often do.
Want some ideas of how you could do some real good … this website could give you some ideas on how to DO-IT 😉
I want to spend my life doing something meaningful
I’ve spent many years working in the world of big business and even parliament, and understand the importance of small business to the economy, and therefore to us all.
One of my favourite quotes is from the running legend, Steve Prefontaine who said,
I’m so fortunate to have been given many gifts in my life. Mentors, friends, family and employers who have all helped me grow and learn. In return, I want to do the same for others. I don’t want to sacrifice the gift, but instead use my talents and experiences for something meaningful.
Serving small business customers is hard work. Just because they are small, doesn’t mean that small businesses are simple. Small businesses have ever-evolving and diverse needs across a myriad of industries.
That’s the fun and that’s the challenge. It’s the work I choose to do because I believe it matters and because we all benefit from more small business growth.
If you too love small business, I hope you’ll spend your money with them, give your advice, share with your friends and celebrate the small businesses in your community.