I think of Microsoft PowerPoint as a test of my basic marketing skills.
To create a presentation that doesn’t annoy and put off the people looking at it I need to demonstrate design skills, technical literacy, an immaculate attention to detail and a sense of personal style.
If the presentation has a problem …
An Unintended Font
A Broken Link
A Horrible Quality Picture
… then I’ve probably failed the test.
Even if my delivery of the presentation is well rehearsed and seamless, a bad visual experience can, and more than likely will, ruin it for the audience.
Expertise rings hollow if you don’t take the time to create a well thought out and professionally constructed presentation to back it up.
I liken it to presenting a CV with typos, bad grammar and sloppy formatting – is that something you would do???
A little caveat before you click on the link below, I had quite a lot of creative fun with this presentation and it is not the kind of thing I would recommend for a corporate offering 😉