Big, Hairy, Audacious Goals

As a small business owner I am fascinated with the idea of setting long term goals – for both myself and my business.

And Big, Hairy, Audacious ones are just, quite simply, the best kind!

It’s Sunday morning and I am having a pretty great weekend so far … right now I am watching ‘Walt Before Mickey‘ and it has inspired me to think about going for what everyone else would tell you is impossible, a pipe dream.

They are audacious, likely to be externally questionable, but not internally regarded as impossible.
Think about investing money – how much would you earn if you opted for risk free investing. The likely answer is that you wouldn’t earn any interest at all!
The same effect occurs in your body. If you never strain your muscles to push beyond their current capabilities, you won’t just stay at the same level of strength and not grow stronger. In weight training failure is your goal for each session. Hitting the point of failure is ultimately what helps you grow stronger.

Setting a goal and failing to achieve it doesn’t have to be regarded as some terrible thing to be avoided at all costs.

Feelings of disappointment can either drown you or shape you. Sometimes, it may just be a new beginning – Walt before Mickey

Goals are vital for everyone, but especially on a Small Business and Entrepreneurial level!

The USP and main driving element of a BHAG is willingness to completely change your mind set and commit to doing something differently from the way you have been doing it.

If you can envision the big picture and are ready to take a bold and life-changing step, then it’s time to develop a BHAG.

If You Can Dream It You Can Do It

The first step is taking the time to think through what it is that you want. Where do you want to be in 10 years? Where do you want your business to be in 10 years?

Let go of constraints, think only of what would be your ideal and let your imagination take charge.

If it isn’t very ambitious and seemingly unattainable it isn’t a BHAG.

Conceptualize a goal that will change your business and/or your life.

Next … How Do You Get There?

So, lets assume for a minute that all you have imagined in the first step is eminently possible.

Quiet that inner voice for a moment!

It is likely that if your dream is audacious enough it might seem a bit on the scary side.

You can break it down into smaller, measurable chunks, or mini-goals. Take it one step at a time!


Just like you do with any goal, you will need to commit and start forward progress immediately.

If you are thinking long term, at least 10 years, it might seem like you have lots of time.

But if your goal is big enough, scary enough and audacious enough you had best get started, your dream awaits you




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