Marketing … A Bit Like Riding

There’s Always Something More To Learn

You Simply Have To 

KEEP 

Putting In The Effort

If You Want To Keep Moving Forward! 

Or, I suppose you could argue, actually a bit like most things in life!

Playing the piano, learning a new language, becoming a crack pool/ football/ backgammon player, keeping the garden weed free, owning pets, keeping the car from breaking down, bringing up children, any long term relationship whether it be personal or professional … all require consistent input and effort.

As anyone who runs their own business knows, consistency is the key to ongoing success with everything you do – the sum of small daily efforts.

There is just one small problem.

When your efforts start to reap rewards and you are busy prioritising your new clients it is difficult to find the time to keep putting in the daily effort … this is when you risk the dreaded yo-yo effect!

Marketing (whether it be your many social media platforms, blogging, email campaigns, keeping in touch with old and current customers, networking, etc, etc, etc) takes a lot of time when done properly.

And properly really is the only way to do Small Business Marketing if you want consistent results.

A great Virtual Assistant could be just the answer for your business, keeping your marketing efforts consistent and giving you the time to really focus on the new clients it brings you.

Because if there is something you should never forget, it is to remember the passion and excitement that led you to start your own business. Marketing is just the process of telling your story and getting your message out there. It should be something you enjoy!

“Marketing is really just about sharing your passion.”

Michael Hyatt

inboundsm

Need Fabulous Artwork?

They say a picture speaks a thousand words and in the case of business websites and social media it is very true.

This will be a quick blog and is really just a quick tip pointing you in the direction of one of my very favourite websites.

Over the years I have spent so much time trawling Google for artwork for presentations and the like that I am putting together, then spending more time trying to find out the copyright status/ finding versions that are big enough and of good enough quality. Who has time for such things?

And then I found Pixabay, what a revelation! The website is slick and wonderfully intuitive, the photos are plentiful, of great quality, free and largely copyright/ attribution free.

I’ve spent time exploring sources of artwork on the internet and have yet to find a competitor that comes even remotely close to beating it.

Searching is made easy with the tags but if you are wanting some inspiration I recommend having a wander through the unsorted and regularly updated photo stream on the home page, it is one of my favourite relaxing time wasters and often the source of lightbulb moments of inspiration.

So herewith some of my favourites, and apologies if you are familiar with my powerpoints, marketing material, social media, website or client work because you will definitely have seen some of these before.

The Better The Question, The Better The Answer

Well the term ‘Audit’ is usually not something even remotely clickable (unless you are an accountant or the tax man, obviously) and certainly not associated with art and beauty but this article had to be opened when it flashed up on my LinkedIn timeline.

 The better the question

The better the answer

The better the world works

Indeed!!!!! So what is the question for small businesses?

How do I get people to notice me, to keep noticing me?

And here is where we can take another lesson from EY! The reason I opened the article? And before you ask, no I am an accountant or the tax man. It grabbed my attention, it grabbed my imagination and then it grabbed my curiosity. All because of a really great image and some well thought out and minimal copy.

Now I am slightly evangelical about small business using a bit of imagination and a LOT of personality in their marketing. After all, how else do you grab people’s attention and set yourself apart?

But I have to admit that I am often surprised with the objections:

“No one else does it like that!”

“But white is the ‘in’ thing?”

“Won’t a picture just distract them from the writing, masses of writing?”

“But the printing will cost far too much!”

Well … blah, blah, blah as my husband likes to say when I am ‘going on’ a little bit, which I absolutely never do I might add!

The best ads GRAB your attention

The best ads EXPLORE beyond the obvious

So here are some of my very favourite advertisements, powerful yet really quite minimal …

Orion TelescopesOrion.png

WWF

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Chupa Chups – SUGAR FREE

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King Khalib Foundation: Some Things Can’t Be Covered

King Khalib.png

  Hut Weber: It’s The Hat

HutWeber.png

Nivea, Because Life Makes Wrinkles

Nivea.png

Plant For The Planet

PlantForThePlanet.png

Durex Extra Large

Durex.png

Apologies for the last one, I couldn’t resist. If it helps it took me a minute too!

I have purposely put some in here that you won’t know. When you are small and/ or relatively unknown it is even more important (and absolutely no less impactful) to be individual and STAND OUT!

Be BRIGHT, be BOLD and remember that as far as words are concerned LESS IS MORE. Pique their curiosity enough to ensure that they visit your website to see what you are all about!

Give away the farm in the ad and there is no reason for them to make that extra effort.

And now, having been inspired by some truly GREAT advertising from the professionals here is my amateur but heartfelt inspired effort for OurOtherOffice – getting your message across with pictures totally rocks 🙂

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Show, Don’t Tell

Using effective visuals will power up your communications, boost engagement, and spark up your social media. That’s why you must integrate visual content into your marketing strategy and communications – Simple!

Communicating does no good if it’s not retained by your audience. 

A few convincing stats for you

1) Researchers found that coloured visuals increase people’s willingness to read a piece of content by 80%.

2) When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

3) 46% of marketers say photography is critical to their current marketing and storytelling strategies.

4) Content with relevant images gets 94% more views than content without relevant images.

5) Visual content is more than 40X more likely to get shared on social media than other types of content.

Not convinced? You should be …  studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually

Don’t be afraid to be creative, to tell a story, to show your personality! People buy people and visuals are a BIG part of showing you AND your business off to your very best.

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Want to see what happened on Monday, Tuesday, Wednesday, Thursday …. Click Here

So why am I so crazy about visuals?  Well, a few reasons actually, visuals:

  • are simple
  • are creative
  • transcend language barriers
  • convey a message in an easy way
  • support information, data, and concepts
  • take less time to understand and read through
  • provide a good summary of information, data, and concepts
  • we are visual beings and most of the information we consume/ interpret is visual

There is so much to say on this subject – sourcing of images (if you know where to go they really don’t have to cost anything, yes ANYTHING!), quality (PLEASE no stock photos!), Sizing (so important, don’t ruin the impact of a great image by being sloppy), what to look out for in the perfect image (subject, colouring, void spaces) and the technical skills to make it a perfect picture (editing, what you can do with a simple laptop and some top tips!) …. etc, etc, etc.

We’ll cover it all, eventually!